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Top UK towns for home cleaning ventures revealed

26 April 2024

WITH THE turnover of UK cleaning businesses almost doubling since 2021, new research has revealed which cities offer the best potential to run a successful home cleaning business.

The industry has seen significant growth in recent years, driven by technological advancements, environmental concerns, and changing consumer expectations.

As a result, the overall turnover of this sector in the UK has surged to almost £1.2 billion (in February 2024), showing great potential for prospective cleaning business owners.

The money.co.uk business insurance experts have analysed the UK’s biggest towns and cities on their disposable income, search interest, competitor businesses, job listings, and average salaries to reveal -

Rank

City

Disposable income per person

Searches per 100,000 people

Competitor businesses per 100,000 people

Job listings per 100,000 people

Average salary

Overall score /10

1

Bristol

£17,224

107

48

7.9

£24,119

7.76

2

Edinburgh

£16,976

143

45

6.1

£23,042

7.53

2

London

£31,094

199

39

1.1

£22,998

7.53

4

Kingston upon Hull

£17,431

90

47

9.7

£22,478

7.18

5

Glasgow

£19,061

98

65

7.0

£22,444

6.94

6

Leeds

£24,161

141

110

5.4

£21,549

5.64

7

Stoke-on-Trent

£24,834

47

70

2.5

£27,044

5.53

8

Coventry

£14,605

95

79

7.0

£23,432

5.41

8

Leicester

£21,084

76

56

3.4

£22,007

5.41

10

Southampton

£15,038

56

109

10.0

£22,205

4.71

  1. Bristol, South West 

Bristol is the top city for house cleaners, scoring 7.76 out of 10. It boasts a relatively high disposable income per person at £17,224, a decent number of job listings and a competitive average salary of £24,119. The city’s balance of search demand (107 searches per 100,000 people) against the number of competitor businesses (48 per 100,000 people) makes it an attractive location for house cleaning professionals.

2.            Edinburgh, Scotland and London

Edinburgh and London share the second spot with a score of 7.53. Edinburgh has more job opportunities, with 6.1 per 100,000 people and, interestingly, a slightly higher average salary of £23,042. Despite having the lowest job listings per 100,000 people (1.1), London stands out with a higher disposable income of £31,094 and demand, with 199 searches per 100,000 people.

3.            Kingston upon Hull, Yorkshire & the Humber 

Kingston upon Hull ranks fourth with a score of 7.18, highlighting its lower competition, higher job listing rate per 100,000 people, and modest average salary of £22,478.

Kyle Eaton, money.co.uk business insurance expert, offers expert insight into what type of business insurance cleaning businesses need and what these policies cover:

“Navigating business insurance can be complex, especially for businesses operating within cleaning niches like residential cleaning, commercial cleaning, and services like residential clearance or laundry assistance. Each niche has unique risks and requirements, making specific insurance policies essential to protect the business, its employees, and its clients. Here's a breakdown of some of the key types of business insurance needed for cleaning businesses and what these policies typically cover:

Public liability insurance

  • Protects against claims of bodily injury or property damage caused to third parties by your business operations. For instance, if a client trips over cleaning equipment and gets injured, this insurance can cover the compensation costs.
  • Fundamental cover for all cleaning businesses to safeguard against common risks encountered during cleaning jobs.

Professional indemnity insurance

  • Offers protection against claims of negligence, breach of duty, or failure to deliver services as promised. This can include damages or losses a client suffers due to mistakes or oversights by your cleaning business.
  • Essential for defending against claims where the service didn’t meet client expectations or contractual obligations.

Employers' liability insurance

  • Compulsory for any UK business that employs staff, covering claims from employees who get injured or ill due to their work. This includes direct employees and contract.
  • It’s legally required for businesses with staff (that aren’t family members) in the UK, with fines for businesses that don’t have a policy in place.

“Selecting the right insurance coverage is crucial for mitigating the unique risks associated with the cleaning industry. It’s advisable to consult with an insurance broker experienced in the cleaning industry to tailor the insurance coverage to your business needs. Not only does having the appropriate insurance protect your business financially, but it also enhances your reputation, showing clients and employees that you’re responsible and professional.”

 
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