Enhancing the restaurant experience
26 June 2019
Tork manufacturer Essity is helping to improve the diner’s restaurant experience by expanding its range of Tork LinStyle tableware.
New products added to the assortment are table runners, banqueting rolls, slip covers and placemats – all of which complement Essity’s existing Tork LinStyle napkins.
“Tork LinStyle napkins provide the luxurious look and feel of linen while offering all the efficiency of a single-use product,” said UK sales manager Jeremy Bennett. “They are significantly softer and bulkier than standard paper products while also being extra absorbent. And this helps restaurants to create a high-end experience that keeps guests coming back for more.
“We’ve had a lot of customer demand for tableware to complement Tork LinStyle napkins. Together with our pre-folded and cutlery bag napkins, these new products provide better table protection and a premium look and feel – while also saving hospitality staff valuable time when setting and clearing tables.”
The new tableware range is available in six colours: white, grey, cream, midnight blue, burgundy and black, and the placemats have an anti-slip coating that keeps them in place on the table. The existing range of Tork LinStyle Napkins comprises 17 colours.
Besides enhancing the look of the restaurant table, Tork Linstyle products can also improve how dishes taste, adds Jeremy.
"Research shows that colours surrounding a dish can significantly affect taste perception,” he said. “In fact we have teamed up with expert food stylist and chef Linda Lundgren to create a brochure on food and colour pairing to illustrate this fact.”
According to Linda Lundgren, tableware in rich reds, corals and burgundy will enhance a product’s sweetness whereas midnight blue and aqua colours remove some of the saltiness from a dish. And when teamed with gold, mustard and orange-coloured products, the tartness of food items is enhanced.
“Tork Linstyle is a great addition to our restaurant offering while also adding value to our portfolio,” said Jeremy. “The new products will allow us to offer a complete package to restaurants including surface wipes and cleaning cloths in the kitchen; hygiene products in the washroom, and tableware in the restaurant.”