Ecological household cleaning range
17 March 2021
DELPHIS ECO has kaunched its ecological household cleaning range into 260 Waitrose branches and at Waitrose.com almost a year on from lockdown 1.0 and after a decade of British made, professional cleaning products in the toughest commercial cleaning environment.
In the last 12 months, retailers have seen a greater demand for more sustainable products that work as consumers have changed behaviour. This demand is mirrored in Delphis Eco sales performance which has seen significant growth in line with the consumer trend.
Delphis Eco's CEO Mark Jankovich said: “In lockdown 1.0 people realised that they were going to be stuck at home for some time. 85per cent of our traditional (B2B) business fell off a cliff on the 23rd of March 2020. Thankfully, overnight we saw a spike in demand for Delphis Eco household cleaning products. We attribute this to people looking for cleaning products they could trust, and which were as eco-friendly as possible. That behaviour is here to stay.”
Jankovich continued: “We are incredibly lucky to be one of the success stories that came out of a very tough 2020. Prior to lockdown, we had launched our top 20 household-friendly products into the consumer market at Robert Dyas and Ocado. YoY, compared to 2019, Robert Dyas and Ocado sales tracked an increase of 974% and 1300% respectively.
“Achieving a listing in Waitrose is a significant moment for the business. Waitrose is the perfect partner to launch our household cleaning range nationally. We are excited about being on the shelf across over 260 stores from Monday the 15th. We share values and a deep belief in sustainability.”
Sarah Miness, Waitrose household cleaning buyer said: “Our customers are more aware than ever of their individual impact on the environment, and this includes being environmentally responsible with household jobs. With sales of eco-friendly cleaning products up 18% at Waitrose, we are extending our range to meet demand and are delighted to offer the Delphis Eco professional cleaning range in branches and online at Waitrose.com.”
Waitrose shops and Waitrose.com will carry all or some of the 10 product range including Delphis Eco Floor and Surface Cleaner, Delphis Eco Bathroom Cleaner, Delphis Eco Toilet & Limescale Cleaner, Delphis Eco Limescale Remover, Delphis Eco Ceramic & Induction Hob Cleaner, Delphis Eco X-factor Cleaner, Delphis Eco Multi Purpose Descaler, Delphis Eco Anti-bacterial Kitchen Sanitiser and Cleaner, Delphis Eco Drain Cleaner & Maintainer, and Delphis Eco Glass & Stainless Steel Cleaner.
The entire range is formulated with the environment at heart and is free from nasty chemicals and ingredients such as phosphates, phosphonates, EDTA, and APEs. The 15th March launch in Waitrose adds to a growing number of online and high street retailers listing Delphis Eco products, including Ocado, Robert Dyas, Farmdrop, Partridges London, Office Depot, Big Green Smile, Viking, The Health Store and Tree of Life.
For more information visit https://delphiseco.com/