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Social enterprise to supply luxury hotel group

09 September 2019

In a major win for social enterprise The Soap Co., The G1 Group is to use its luxury, cruelty-free bath and beauty products across its full hotel portfolio in Scotland, including at the iconic The Scotsman Hotel in Edinburgh.

The G1 Group is Scotland’s largest and most diversified hospitality group. Its chief operating officer Lesley Welsh said: “We are delighted to have partnered exclusively with The Soap Co. across all of our hotels. Our hotel brand portfolio is extremely diverse – yet we felt that the overarching message and objectives of The Soap Co. fit so well within them all. It seemed like a very natural fit for us.

“Having been on a learning journey with The Soap Co. and finding out in great detail about the wonderful work they do to create employment for so many people with disabilities, we have been working hard to roll out their story both to our valued customers and great employees. We want to create a real difference with The Soap Co, and we look forward to introducing even more products and retail opportunities into our venues.”

The new partnership marks The Soap Co. entering the luxury hotel market for the first time in a concerted way, building on its initial win with the iconic Bankside Hotel in London. The G1 Group will be taking The Soap Co.’s Geranium & Rhubarb Shampoo and Body Wash from the Eco & Bee Friendly Collection and the Black Poppy & Wild Fig Hand Wash and Hand Lotion from the Original Collection. All the products will be supplied through national distributor Instock Group based in Scotland.

The initial roll out will see The Soap Co. products in The Murrayfield Hotel’s bedrooms, Inn on the Mile’s bedrooms and public bathrooms, all bedrooms and bathrooms in both the STAY Central Hotel and Grassmarket Hotel and, last but not least, in The Scotsman Hotel’s stunning new cinema and all of its public-facing toilets – with all bedrooms coming on board by 2020. Finally, The Palm Court Hotel will be using The Soap Co. throughout by Autumn 2019.

“We are super pleased to be partnering with The G1 Group in Scotland,” explains Camilla Marcus-Dew, co-founder of The Soap Co. “It quickly became clear that they were looking for a unique brand whose eco and ethical values aligned with their own. The Soap Co. is truly designed for good and is a response to growing interest in clean beauty and the call for 100% transparency throughout the supply chain. We place great emphasis on creating award-winning products - lessening any negative impact on our planet and continuing to stand behind our ‘no compromise’ approach.”  

It is anticipated that sales of The Soap Co. to The G1 Group will create 3,250 hours of employment this year for people with disabilities and long-term health conditions at its semi-automated green energy factory in London’s East End and at its workshop near The Lake District. Many of The Soap Co. products are made in small batches and by hand, lending them a beautiful and bespoke feel.