Social enterprise's products take centre stage
08 January 2019
CLARITY-The Soap Cọ. is delighted to be supplying the London theatres of the internationally famous Nederlander Organisation with its new BECỌ Wild Berries foaming hand wash and CLARITY eco washing up liquid.
BECỌ dispensers are on-site at both the Dominion and Aldwych theatres in the West End – a great win for the social enterprise in its efforts to show that everyone is capable of doing something great – while challenging perceptions of disability. CLARITY-The Soap Cọ. creates meaningful jobs for blind, visually impaired and otherwise disabled people. Sales to Nederlander in 2018 will create over 200 hours of employment, real social impact in action.
“I’d like to thank Nederlander for their incredible support of our social enterprise. With such a stellar name on board it inspires others to buy BECỌ too and so create more training and employment opportunities for those that really need it,” says Clem Hinchliffe, business development manager, CLARITY-The Soap Cọ. “BECỌ stands for better considered: better for those that use it, better for those that make it and better for the planet. Nederlander are helping us to get these key messages out there to so many theatre goers – making it easier to persuade others to switch soap for social good.”
Not only does every 5 litre container of BECỌ create 1 hour of employment but its foaming soap saves 1,760 litres of water – not to mention that BECỌ is hypoallergenic, vegan, organic and of course never ever tested on animals.
“We are delighted to be using BECỌ soap in our theatres,” says Jonathan Dixon, property services manager for Nederlander Theatres. “It is great to be working with a unique social enterprise, and to know that with every audience member who washes their hands during the interval of a show we are helping to provide meaningful employment for people with disabilities. We are also constantly striving to reduce our environmental impact, and BECỌ’s fantastic products help us contribute towards this. We have received lots of positive feedback about such great products and look forward to a great working relationship in our supply chain!”