London Calling: The Cleaning Show 2015 announces strategic move
25 October 2013
Visitors to the Cleaning Show 2015 - both UK-based and from mainland Europe - have described the event’s move to London as ‘long-overdue’.
Following surveys and a series of discussions, the decision to move to London from Birmingham’s NEC was made, strongly supported by those that see the event as a crucial shop window.
"The cleaning industry is extremely positive about the Cleaning Show’s move to London,” said Doug Cooke, chairman of the British Cleaning Council. "Having spent time at this year’s event in Birmingham, the overwhelming feedback I received from both exhibitors and visitors was that relocating to London’s Excel was very welcome. Enhanced by the London Olympics, Excel now enjoys excellent transport links, making it easily accessible from all parts of the UK and Europe. This will undoubtedly appeal to visitors - domestic and international - surely the most important group when planning any event, and the reason businesses invest in exhibiting.”
The Cleaning Show 2015 takes place from 10-12 March 2015 at London’s Excel Exhibition Centre. The event is organised by BCCE, a company jointly owned by the British Cleaning Council and Quartz Business Media.
Doug Cooke continued: "London is recognised as one of the world’s most important financial, cultural and business centres, and is therefore a fitting host for the next Cleaning Show – elevating the profile of our industry at a critical time. The major contract cleaning businesses operating in London, together with key government departments and public sector organisations, have already confirmed London is their preferred venue. For that reason, I am confident our visitor profile will reflect the show’s proximity to the UK’s business hub. Birmingham has served the Cleaning Show well, but visitors have been very vocal for a number of years, calling for the move to London. The result will, I am sure, be the best UK-based Cleaning Show to date.”
After some minimal adminstration charges have been deducted, the BCC uses all the profits it generates from The Cleaning Show to fund projects initiated by any BCC member association for the next two year period. Recent beneficiaries of this funding have included the British Institute of Cleaning Science and the British Toilet Association. For this reason, the success of the Cleaning Show is critical to the development of the UK’s cleaning industry.
Steve Diprose, VP of exhibitions at Quartz Business Media, said: "Attendees at the Cleaning Show 2015 will witness the transformation of a tired industry exhibition into an industry-focused networking event. We already have details of additional events to run alongside the show, a number of social events making the most of London’s attractions, a parallel programme of lectures delivered in two theatres, VIP areas to ensure visitors get the most from their visit, a number of specialist ‘zones’ on the show floor, together with awards and competitions. And that’s just the beginning. We are also in discussions with organisers of other key industry events who are looking to co-locate with the Cleaning Show, further ensuring that this will become the showcase and meeting place for the UK’s cleaning industry.”