Distribution is the client key

Metsä Tissue, manufacturers of Katrin washroom products, takes care to deliver to its distributors in optimum pallet loads, and balances its distribution policy to deliver to a number of customers in the same area from the same load. In turn, its distributors specialise in the supply of smaller quantities of products to the smaller focused distributors.

For example, the team at Midland Paper Products converts and sells its own Esfina brand and chose Metsä's Katrin, Lambi and Fasana brands to complete its assortment.The combined approach gives Midlands clients the opportunity to order in smaller quantities, benefit from a one-stop-shop for all paper hygiene products, achieve 'cost in use' saving from the Katrin system products and gain assurance from the company's environmental credentials.