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Home> | SUSTAINABILITY | >Green Cleaning Products | >Public celebrate cleaning’s valuable role at popular parade |
Public celebrate cleaning’s valuable role at popular parade
07 January 2025
THE WORSHIPFUL Company of Environmental Cleaners (WCEC) made a radiant impression with the public at this year's Lord Mayor's Show with their innovative float, "The Cleanest Link." Highlighting the crucial role of cleanliness in maintaining the health and vibrancy of London and beyond, the float was a crowd favourite.

Spectators at the popular civic procession joined in chanting ‘Nice to clean you, to clean you, nice!’ along with everyone on the float. That included the Master, Lorraine Larman and many other members of the livery company representing the breadth of the cleaning industry. Onlookers were encouraged to sing along to well-known songs that mentioned cleaning in some way.
"The Cleanest Link" float was designed on a game-show theme. It featured state-of-the-art cleaning equipment, eco-friendly products, and cutting-edge technology, demonstrating the past, present and vibrant future of the cleaning industry.
The event reinforced the message that cleanliness is essential to our well-being and celebrated the hard work of skilled cleaning professionals, and cleaning’s valuable contribution to society and the economy. The Worshipful Company of Environmental Cleaners made a lasting impression, raising cleaning’s profile and inspiring people to contribute to a cleaner, greener London.
Lorraine Larman, Master of the WCEC said: "What a fantastic day we had. It was everything I hoped for and more to bring attention to our amazing cleaning industry and what we do. I also want to say a big thank you to all the companies who sponsored the WCEC float and joined in the parade. Cleaning makes a significant impact to people and society, and being at the Lord Mayor’s Show reinforced that in a fun and unforgettable way.”
Photo: Dare & Hier Media
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