Mirius set to redefine the professional cleaning category
10 August 2018
Mirius – the new name for Coventry Chemicals, one of the UK’s leading manufacturers of professional cleaning and hygiene products, are delighted to announce the relaunch of their flagship professional cleaning range – Super Professional.
Super Professional has been the main stay of the cleaning industry for over 40 years and to coincide with the company rebrand the Super Professional range has been completely redesigned, redeveloped, reformulated and refreshed.
Mirius head of marketing Chris Richmond stated: “We’ve taken a strong, progressive approach to the range taking it to the very forefront of the professional cleaning category. Our fresh designs, improved formulations, new products and enhanced offering is based on our beliefs of continuous improvement in quality and innovation, all allied with unrivalled product support and technical training – we are here to support our customers all the way.”
The Super Professional range consists of over 80 products and has been designed with the busy end user in mind. This comprehensive range covers all of the key cleaning areas of:
- Hand Dishwash
- Catering & Food Hygiene
- Hand Soaps
All of the products feature ‘one look’ alphanumeric front and side coding allowing for quick reference when the product is placed on a cleaning trolley or shelf. Perfect for busy professionals and easy for any nationality of user to identify. Importantly all of the triggers and trigger heads can be fully recycled and the new improved trigger sprays are manufactured entirely from plastic with no metal parts.
The range is fully supported with training and technical information and as you would expect all of the packaging shows full product composition with quick reference QR links to the company website for downloadable Safety Data Sheets, Technical Information and usage Wallcharts.
Mirius commercial director Darren Langdon stated: “What makes Mirius different from other suppliers is the premium quality of our products, over the last 55 years our business has shown an unrivalled commitment to producing only the finest quality products and is committed to honesty, ethics, integrity and doing the very best for our customers. More than just industry leading cleaning and hygiene solutions, the Super Professional range is fully supported by an expert team who can provide free consultations nationwide so you can find the perfect solution for your cleaning requirements.”
Mirius is supporting the brand with a comprehensive marketing programme specifically designed to help the busy professional. The range is available from the 1st of August direct from stock for ‘Super’ fast delivery.
The new Super Professional range can be found on-line at https://www.mirius.com/professional/
To view the online flipbook please click here.
To watch a video of the features and benefits of the new range please follow this link: https://youtu.be/hWfcoF2CYVA