Mirius’s 100% recycled bottle rolls out across the UK and Europe

The bottle went on to win two prestigious awards for its innovation and environmental credentials and has been shortlisted for a number of regional and national environmental awards. Following the launch, the company claims demand for its cleaning products offered in an environmentally friendly bottle has been ‘phenomenal’ with hundreds of new enquiries from across the globe.

The bottle has already hit the shelves in own-label format with retailers across the UK and also with professional users of Mirius’s ‘Super Professional’ range of cleaning products.

Mirius’s head of marketing, Chris Richmond, said: “We believe the new Mirius 100% recycled bottle is a game changer in the next generation of sustainable packaging. We have seen a dramatic increase in the demand for own label and professional products in sustainable packaging and Mirius is at the very forefront of developments, with more environmentally friendly options in the pipeline – watch this space.”

In addition to the 100% recycled trigger bottle, Mirius are also able to offer 750ml angle neck bottles and 5 Litre jerry cans with 25% recycled material - all of which are 100% recyclable.

With hundreds of customers in over 80 countries and millions of end-users, Mirius manufactures cleaning products for some of the largest UK and European retailers, facilities management companies and independent professional cleaners.

www.mirius.com/recycle