Tork reveals new research about washroom cleaning staff

Cleaning is hard work - and cleaning teams deserve more recognition for their efforts. This was the view of 56 per cent of washroom users questioned in the latest Tork Insight Survey.

  

"Tork data shows that 38 per cent of cleaners surveyed have left their jobs due to lack of recognition and burnout," said Jenny Logenius, Global Brand Manager, Professional Hygiene at Essity. "These factors are unrelated to pay, but contribute to recruitment and retention challenges across the cleaning industry.

"However, many washroom users wish they could thank cleaners for the job they do. Tork is proud to join the growing list of global organisations celebrating these professionals who play a critical role in creating hygienic, comfortable and safe spaces." 

Four out of every five people surveyed said hygiene issues in the washroom created a negative impression of an entire business. And many said they would avoid a venue or business due to issues with hygiene or privacy. Poor washroom experiences may lead customers to take action, creating potential consequences for business reputation and revenue.

"The survey shows that people are more likely to interact with cleaning teams in their workplace than in a public facility washroom, such as a train station, probably because there is some familiarity or routine," Jenny continued. 

"However, we're asking everyone to start small and the next time they're in the same space as a cleaner, to share a simple message thanking them for their important work. Small acts can make a big difference."

The Tork Insight Survey 2026 was conducted in 11 countries worldwide including the UK, US, France and Germany. A total of 11,500 members of the public and 100 facility managers were questioned in the online study.

To learn more about steps that businesses can take to support cleaning staff – and to strengthen inclusive hygiene by meeting the needs of as many as possible in the public washroom visit the website.

For more information, visit https://www.torkglobal.com/gb/en/about/inclusive-hygiene

Tel: 01582 677570