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Ongoing support for the hospitality sector

29 June 2021

P&G PROFESSIONAL (the away-from-home division of Procter and Gamble) has partnered with Million Pound Menu presenter and the UK’s best-loved maître d' - Fred Sirieix - to support independent restaurateurs as the UK emerges from lockdown.

Fred’s support of P&G Professional and the restaurant industry will be amplified through the business’ inaugural partnership with Restaurant Collective, the not-for-profit community of restaurateurs and industry professionals championing the UK’s independent dining scene. P&G Professional is supporting the initiative which aims to level the playing field, giving a louder voice to smaller operators and providing valuable tools and resources to help them succeed, particularly as the sector emerges from lockdown. P&G Professional and Fred will deliver guidance, expertise and mentorship to members of Restaurant Collective, helping businesses navigate the challenges onset by the pandemic.

To launch this collaboration, P&G Professional is hosting a podcast where Fred Sirieix and Brian Turner, CBE, Chef and Co-Founder of Restaurant Collective, will provide insights, actionable tips and advice on how to make the best first impression both front-of-house and throughout restaurants, with impactful business results. In Coming Clean: How Hygiene is Dining’s Hottest Trend, Fred will discuss his own experiences on the subject and explore how restaurateurs can address customer cleanliness concerns.

As the UK restaurant sector reopens, customers are looking for superlative health and hygiene standards so that they feel safe when eating out, without detracting from the dining experience. P&G Professional wants to ensure that businesses feel equipped and supported to welcome back customers and thrive once again. To do that, the CleanPLUS Experience has been launched – a series of complementary materials, including signage, that businesses can display to indicate their establishments have been cleaned to a high standard, using trusted P&G Professional brands – such as Fairy Professional, Flash Professional and Microban 24 Professional – and instilling confidence in visiting customers.

Berat Onur, UK & Ireland Country Sales Lead at P&G Professional, said: “P&G Professional is committed to supporting the hospitality sector and through our work with Fred Sirieix and Restaurant Collective, we will be able to engage directly with a nationwide community of hospitality professionals, harnessing experience and resources to help restaurateurs navigate these unforeseen circumstances.

“The topic of cleanliness has been thrust into the spotlight due to events of the past fifteen months and we are proud to be able to offer effective solutions for business owners to address these concerns, with initiatives such as the CleanPLUS Experience, so that they can focus on their customers.”

Fred Sirieix, the UK’s best-loved maître d', presenter and author, is a vocal advocate of the hospitality sector. With years of experience at some of the nation’s most prestigious restaurant establishments, he is synonymous with impeccable standards and high-quality service and is passionate about helping the sector to find its feet again as it reopens to greater numbers of customers.

“The hospitality sector has been amongst the hardest hit by the pandemic, leaving many businesses concerned about their future,” Fred Sirieix said. “It’s a long road back from here but, through this partnership with P&G Professional, high standards and a disciplined approach to health and safety, I am confident that we can achieve real impact and support business-owners by helping them to prepare for increasing numbers of guests. As a nation, the UK is proud of its rich culinary heritage and we want to do all that we can to get it back on its feet again.”

Paul Shaw, CEO, Restaurant Collective, said: “The UK hospitality sector is a close-knit community and we want to safeguard its future and help it thrive. By delivering tools and resources from like-minded brands such as P&G Professional, the expertise of industry veterans like Fred Sirieix and our members, our ambition is to help shape the future of the sector, particularly at this challenging time.”

Coming Clean: How Hygiene is Dining’s Hottest Trend will be broadcast on 30th June 2021, accessible through BigHospitality.co.uk and most podcast providers.

To find out more about the CleanPLUS Experience, including applying for complementary materials and signage, call 0800 716 854 or visit www.pgpro.co.uk/cleanplus 

For more information about P&G Professional visit https://pgpro.co.uk/