Record-breaking year and rebrand
24 May 2019
Manchester based cleaning and facilities service provider Floorbrite is celebrating after completing a full rebrand – the first in its 47-year history.
The family run firm will now be known as The Floorbrite Group and has invested around £100k into the rebrand which covers brand development, a website redesign, new signage, a full suite of new vehicle wraps, and an advertising campaign.
Founded in Sale, Cheshire in 1972, The Floorbrite Group is today headed up by second generation Wyers, managing directors Nik and Alex. The company has diversified over the years from cleaning into a full suite of facilities management provisions, including waste management, security, and pest control amongst many others.
Combined with a record-breaking turnover in 2018 of more than £18.5 million, The Floorbrite Group’s rebrand has given clear definition to the firm’s place in the FM and cleaning market. The firm also now employs more than 1,500 people across the UK, including at a base in Leeds and Birmingham as well as Manchester.
Nina Wyers, marketing director at The Floorbrite Group, said: “We’ve been planning the rebrand for a number of years but wanted to wait until the time was right to execute it, this year we’ve got additional plans to extend our premises and put a real focus on employee wellbeing, so it felt like a great way to start the year.
“The new brand feels much more representative of the modern Floorbrite – it’s fresh, cutting edge, and engaging and we hope all staff feel it encompasses the ethos of the company as it is now."
She added: "There’s been a lot of change here in the 47 years since my dad, Martin, set up the company and we felt it was time that we reflected that in the look and feel of the branding, it’s been a really insightful and educating process and we’ve already had amazing feedback from many of our clients and suppliers.”
The rebrand has also future proofed the business for future generations, enabling it to diversify further and build on the success seen to date.
The Floorbrite Group was awarded a finalist place at The Golden Service Awards in 2018, a Gold Achievement Award in the RoSPA Occupational Health and Safety Awards 2018, as well as an International Green World Award by the Green Organisation in recognition for being one of the world’s greenest companies.
The company was set up in 1972 by the late Martin Wyers and is now owned and operated by chairman Linda Wyers, joint managing directors Alex Wyers and Nik Wyers and marketing director Nina Wyers.