ARTICLE

New corporate identity

08 March 2016

RP Adam has unveiled its new corporate identity.

"The new identity focuses on our USP, which is the provision of outstanding customer service and the launch is timely as we celebrate our 125th year in business," Max Adam, sales & marketing director, said.

"Not only does it provide a fresh new look to the businesses which form the Group, it symbolises our current situation in our evolution – looking forward to an exciting new future, rather than reminiscing about our industrious past," he added.

The new identity will now start to filter through on the company's blue box packaging, Product Guidance Sheets, SDS and product labelling, as old stocks are used up. The RP Adam and Arpal Gulf websites, the Arpal Group Blog and all the social media channels for the businesses have also been rebranded.

 

 

 
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