RP Adam signs Saudi deal

This historic deal serves to further cement, for the next decade and beyond, the long-standing relationship between the Adam and Abudawood families that dates back to 1987.

Robin Leith, managing director of RP Adam, said: "There are new family members involved in both businesses and with Max Adam and Omar Abudawood spearheading this new venture, we should see exponential growth over the next few years."

Max Adam, sales & marketing director, said of the business partnership: "We may have been together for almost three decades, and established a strong brand entity, but there will be a number of new, fresh ideas that we will be bringing to the market and my focus will be on helping Abudawood Trading Company (ATC) market a brand new Arpal KSA range. With web based marketing initiatives, social media and product training for the ATC sales teams, I am positive we can leverage the benefits of the Arpal brand and the Abudawood name to maximum effect."