Embossed wiping rolls

Aimed at the discerning market and produced using state-of-the-art machinery, the premium products feature Optimum’s embossed pattern, giving instant brand recognition.  

The first, a centre feed roll, is available in either 2-ply white (pure pulp) or 2-ply blue (recycled) with each roll measuring 200mm x 126m. Laminated and micro-embossed, it comes boxed 6 rolls per case.   

Its customer friendly attributes include higher absorbency, for faster drying; a softer feel, for greater customer comfort; and increased strength in order to combat linting and disintegration.

The second, a general wiping roll, is also available in 2-ply white (pure pulp) and 2-ply blue (recycled) versions, laminated and micro embossed and boxed 2 rolls per case. At 225mm x 350m, per roll, it provides a greater wiping area and is very absorbent and strong, making it the most cost effective alternative to traditional tissue, according to Disposables.

Marketing manager Emma Wood said: "Our investment in new machinery last year means that we have been able to develop a strong portfolio of laminated, micro embossed products that combine optimum durability and absorbency with an attractive design that are more than a match for similar products on the market."