Embossed wiping rolls
26 November 2014
Following the recent launch of Optisorb, Disposables UK’s new kitchen roll, the company continues to add to its Optimum Professional range with the introduction of two laminated wiping roll products.
Aimed at the discerning market and produced using state-of-the-art machinery, the premium products feature Optimum’s embossed pattern, giving instant brand recognition.
The first, a centre feed roll, is available in either 2-ply white (pure pulp) or 2-ply blue (recycled) with each roll measuring 200mm x 126m. Laminated and micro-embossed, it comes boxed 6 rolls per case.
Its customer friendly attributes include higher absorbency, for faster drying; a softer feel, for greater customer comfort; and increased strength in order to combat linting and disintegration.
The second, a general wiping roll, is also available in 2-ply white (pure pulp) and 2-ply blue (recycled) versions, laminated and micro embossed and boxed 2 rolls per case. At 225mm x 350m, per roll, it provides a greater wiping area and is very absorbent and strong, making it the most cost effective alternative to traditional tissue, according to Disposables.
Marketing manager Emma Wood said: "Our investment in new machinery last year means that we have been able to develop a strong portfolio of laminated, micro embossed products that combine optimum durability and absorbency with an attractive design that are more than a match for similar products on the market."