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Hygiene on the high seas
10 June 2014
Global hygiene company SCA and its brands, including the global B2B brand Tork, will participate in the 2014-2015 edition of the Volvo Ocean Race – the toughest open ocean sailing regatta in the world.
The environment and conditions of the race will provide extreme challenges, for example when it comes to hygiene, the core business of Tork. To facilitate the most basic hygiene needs the crew will use wet-wipes, toilet paper, non-water soap and non-water-shampoo-hair-caps.
"Tork provides away-from-home solutions and this is truly away from home," SCA UK & Ireland marketing director Jenny Turner said: "Managing the challenging conditions of the race will result in unique learnings for critical business factors, such as teamwork and operations excellence – relevant both for us and our customers – but also for future product development."
Annie Lush, Sam Davies, Dee Caffari and Abby Ehler will be four of the 11-woman international Team SCA crew taking part in the 44,580-mile circumnavigation of the globe, starting in Spain in October 2014 and finishing in Sweden in June 2015.