Keeping it simple

As SCA migrates products from the newly-acquired Lotus Professional brand into its Tork assortment, the names of all Tork wiping and cleaning products are being changed to become more logical and user-friendly.

'We surveyed more than 1,000 customers and learnt that while they loved our wiping and cleaning products, many were confused by their names,' says Amelia Baker, SCA product and segment manager. 'So our Object Wiping range has now been renamed the Tork Wiping and Cleaning range and we have introduced new names focusing on how and where each product should be used. This makes it easier for distributors to sell our products and for customers to choose the right one.' Tork packaging will also change.

Product boxes will be colourcoded and task-specific colours will be blue for wiping; green for cleaning and grey for polishing.

Tork Reflex Single Sheet Centrefeed will retain the 'Reflex' name since it is well known.