Restroom reputations

Diversey says that the washroom of any business is a vitally important area when it comes to how customers rate an establishment. It gives some tips to ensure top results

Research by Diversey and others shows that restaurant, pub or shop customers who experience a bad washroom during a visit are less likely to come back and - more likely to tell their friends and colleagues or give the establishment a bad rating on internet and social media sites. But maintaining the appearance, cleanliness and hygiene of a washroom need not be onerous if the right processes and products are employed.

Three key issues Firstly, the washroom needs consistent cleaning to a much higher standard than most other areas. The nature of washrooms and their damp conditions creates an environment for a wide variety of potential soiling. This leads to a larger number of different tasks that must be completed during cleaning. Basins, toilets, walls and floors all need to be cleaned effectively and with disinfection to eliminate bacteria.

Multipurpose products such as TASKI Sani 4in1, Diversey's formulation that combines disinfection, descaling, detergent and deodorising performance in a single product offer a solution because they cover more tasks, says the company.

The second consideration is speed. Frequent, regular cleaning is the only effective way to maintain high standards. This means daytime cleaning processes that are simple, effective and quick. Again TASKI Sani 4in1 is useful here. Additionally, tools such as the TASKI VersaPlus enable quick, simple floor cleaning without a bucket because the cleaning product is stored in a container on the handle and fed automatically to the mop. For advanced floor cleaning, one of the compact TASKI by Diversey scrubber dryers such as the TASKI swingo 150 upright or the TASKI swingo 350 battery model may be more appropriate.

The final consideration is the appearance of the washroom. Above all others, the smell will have a major impact on customer perceptions.

The cleaning product is critical to this because it will remove sources of soiling and odours. Many of Diversey's products also incorporate its patented ONT Odour Neutralising Technology which chemically eliminates the molecules that cause bad smells. This allows the inclusion of a range of subtler, gentler fragrances which enhance the customer experience.