Asian marketplace entry
07 March 2013
DEB Group has entered the South East Asian market with the establishment of DEB Singapore, following the acquisition of Advantage Pte, a Singapore distributor specialising in personal care and safety products for the Singapore and South East Asian markets.
After a period of consolidating its position in the developed economies of North America, Europe and Australasia, this acquisition supports DEB Groups' continuing ambition to establish a coherent international footprint, building upon the success in recent years in developing and deploying a global product offering.This will further strengthen its efforts to leverage its leading position in the specialist B2B skin care sector.
"This is a significant first step for DEB Group into the Asian marketplace and we have a high level of expectation regarding growth in the region."says Bryan Anderson, chief executive."It very much supports our global strategy to service international customers"