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ARTICLE
Asian marketplace entry
07 March 2013
DEB Group has entered the South East Asian market with the establishment of DEB Singapore, following the acquisition of Advantage Pte, a Singapore distributor specialising in personal care and safety products for the Singapore and South East Asian markets.
DEB Group has entered the
South East Asian market with the
establishment of DEB Singapore,
following the acquisition of
Advantage Pte, a Singapore
distributor specialising in
personal care and safety
products for the Singapore and
South East Asian markets.
After a period of consolidating its position in the developed economies of North America, Europe and Australasia, this acquisition supports DEB Groups' continuing ambition to establish a coherent international footprint, building upon the success in recent years in developing and deploying a global product offering.This will further strengthen its efforts to leverage its leading position in the specialist B2B skin care sector.
"This is a significant first step for DEB Group into the Asian marketplace and we have a high level of expectation regarding growth in the region."says Bryan Anderson, chief executive."It very much supports our global strategy to service international customers"
After a period of consolidating its position in the developed economies of North America, Europe and Australasia, this acquisition supports DEB Groups' continuing ambition to establish a coherent international footprint, building upon the success in recent years in developing and deploying a global product offering.This will further strengthen its efforts to leverage its leading position in the specialist B2B skin care sector.
"This is a significant first step for DEB Group into the Asian marketplace and we have a high level of expectation regarding growth in the region."says Bryan Anderson, chief executive."It very much supports our global strategy to service international customers"
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