Black concept wins silver award

Van Houtum's Satino Black has been awarded the Silver Pentaward 2011.

Satino Black is a black, sustainable and environmentally friendly toilet paper and hand towel paper. It is CO2 neutral, produced without any harmful chemicals and certified with environmental quality marks such as Cradle to Cradle, European Ecolabel and FSC recycled.The range includes toilet paper, paper towels, hand soap, foam, and dispensers.

Van Berlo Communications came up with the concept for packaging the line of products.

Mark Hoevenaars, director of strategy, explains:"Van Houtum's decision to go with the 'Dare to be Black' concept took a bit of courage.

Opting for total sustainability is a tough choice, and that's the message we wanted to send out via the packaging."