See and be seen

17 March 2014

ISSA/INTERCLEAN Amsterdam, one of the world’s most comprehensive exhibitions for cleaning professionals, is celebrating its 25th edition in style. Visitors to the event from 6-9 May 2014 can expect to see more new products and innovations, take part in valuable networking opportunities, and discover new elements across the exhibition and educational seminar programme

Since its inception in 1967, the Amsterdam show has grown from a national end-user fair, to a true all- encompassing business-to-business event. Here, exhibiting manufacturers meet approximately 25,000 distributors, cleaning contractors, and key decision makers drawn from some of the most relevant and active industry sectors such as contract cleaning, manufacturing, educational and institutional, healthcare, food service and processing. As you would now expect from such a well-established and highly regarded show, on its silver anniversary, the event will showcase every product or service that a cleaning professional or facility manager/operator is likely to need. From machines to mops and solutions to monitoring, ISSA/INTERCLEAN Amsterdam has it covered.


This year’s show will feature some 700 exhibitors from all over the world presenting their latest products throughout 50,000 m2 of gross exhibition floor space. With well over 90% of the floor space available in the enlarged RAI venue already sold out, May’s event promises to be one of the most successful editions to date. The show will also again bring many new products and manufacturers to wider attention, and already over 70 first time exhibitors – drawn from countries as far apart as Canada, Argentina, South Korea, Iceland, New Zealand, China, Japan, Taiwan, Turkey and the USA – have confirmed their participation.


Steam Cleaning Pavilion

Another innovation for this year’s show is the launch of a dedicated Steam Cleaning Pavilion. To help visitors plan their time at the show more efficiently and enable them to find products of particular interest faster, the show is working to conveniently cluster exhibitors in the same segment into ‘dedicated areas’. 

Following very positive response to the washroom and high pressure areas introduced in recent years, the dedicated Steam Cleaning area launches at the 2014 exhibition. It is intended that the pavilion will become a comprehensive showcase and information resource for the steam cleaning sector, which according ISSA/INTERCLEAN show manager Rob den Hertog is one that "has rapidly developed in the past years, and shifted from mainly consumer appliances to better and broader solutions for the professional market, witnessed also by the expanding number of steam cleaning manufacturers exhibiting at ISSA/INTERCLEAN."

He adds: "By creating a steam pavilion, we want to highlight the developments and innovations that have taken place in recent years, and at the same time better help our visitor to maximize their time at the show. In our evaluations the washroom and high pressure dedicated pavilions were widely recognised as helping the visitors in their time management by clustering the companies in the specific segments together.”


Networking opportunities 

Yet however impressive the number and diversity of companies exhibiting, this is only part of the show’s enduring appeal. The networking opportunities are said to be legendary and many a conversation on the show floor or around the exhibition halls has reaped rich rewards. As Keith Baker, ISSA’s director of EMEA services, says: "There is no other event anywhere in the world that brings together such an important, inspiring and innovation-minded cross-sector of the cleaning industry. Opportunity lurks on every stand and in every conversation.”


Seminar programme

Alongside the exhibition itself, there are also highly informative and insightful seminars organised by ISSA to help you enhance your business. Look out for the next issue of Cleaning Matters where we will preview this programme and introduce some new forums and special events in more detail. One of these special events well worth flagging up early though, is the Global Association Meeting which will be held for the first time in Amsterdam. This event is hosted by ISSA and will unite national associations and their members from all over the world to exchange information and incentivise dialogue.