Rubbermaid Commercial Products launches CirculAir 90

Engineered for recyclability with a lower environmental footprint than its predecessor, CirculAir 90 was developed in direct response to growing demand for air care solutions that deliver reduced environmental footprint without compromising on performance. 

Backed by independent testing and certifications, the launch is part of RCP’s ongoing commitment to developing products designed to support businesses with reducing their environmental footprint, while maintaining the high standards of quality and reliability the brand is known for.

Certified recyclability 
Faced with regulatory change, responsible procurement practices and strict ESG policies, facility managers are under increasing pressure to deliver improved sustainability. 

CirculAir 90 has been specifically designed with these trends in mind. As a passive air care system that uses the natural flow of air to move fragrance around the room, both the dispenser and its refills are battery-free, reducing the raw materials used in their production. In fact, every component of this scented refill is made of the same material, so you can put it straight in the plastic recycling bin without any need to dismantle it.

The result is a smaller environmental footprint, with CirculAir 90 lowering resource usage by 36% and emitting 11% less greenhouse gas emissions across its entire lifecycle compared to TCell*.  Without compromising performance and by simply switching from TCell to CirculAir 90, globally RCP is projected to save 3 tonnes of plastic and 4.9 tonnes of metals a year**. 

Those credentials are backed by third-party assessments and certification, including an ISO compliant third-party reviewed lifecycle assessment (LCA) in partnership with global climate consultancy South Pole, and a recyclability assessment by RecyClass (UK, EU, CH, NO & US). So it’s recyclability you can trust in practice, and at scale.

- Reengineered for recyclability with a lower environmental footprint compared to its predecessor, TCell.

- CirculAir 90 emits 11% less greenhouse gases compared to TCell. 

- Battery-free system delivers 90-day fragrance output. 

Effective performance 

The good news for facility managers is that the improvements don't come at the cost of performance. Designed to be compatible with existing TCell dispensers, refills are available in six fresh scents (Blue Splash, Citrus Mix, Crystal Breeze, Fruit Crush, Polar Mist, Relaxing Spa), with varying intensities to match your facility’s needs. 

“For more than half a century, Rubbermaid Commercial Products has worked to deliver world-class products that meet the changing needs of our customers,” said Sustainability and Communications Manager, Adriana Olaya Rodriguez. 

“With sustainability front-of-mind, today those customers need tangible solutions that cut through the empty promises and greenwashing to deliver real results. With its third-party certification, we’re proud to have developed a solution that’s proven to reduce environmental footprint when compared to its predecessor, while delivering the same exceptional performance our customers rely on.”  

To find out more about RCP and the new CirculAir 90 system, visit www.rubbermaid.eu/en/CirculAir-90

_Notes

_{* Based on ISO compliant Life Cycle Assessment between CirculAir 90™ and TCell™ Citrus Zest and Citrus Mix (refill). The LCA respects ISO 14040 and 14044 standards for public disclosure of results and considers all identifiable activities across the product life cycle (cradle-to-grave). The study has been peer reviewed by an independent expert.}

_{** Projection based on global RCP 2024 TCell™ volume sales data and the amount of metal and plastic removed from the fuel cell and other components.}