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Cleaning industry trends for 2022

27 January 2022

THE CLEANING industry, like any other industry, is influenced by trends. David Smith believes commercial cleaning firms should be aware of these trends and think about how they might help them reach their objectives. As a result, these are some of the expected developments that will shape and revolutionise the cleaning industry in 2022.

It goes without saying that COVID-19 has impacted the sector negatively. In January 2021, just 76% of cleaning enterprises were open for business, and 51% of those businesses reported a decline in turnover as a result of the pandemic (Source - Office for National Statistics).

In comparison to other industries, the cleaning industry has fared rather well during the pandemic. Cleaning services are constantly in demand, and now that industry limitations have been loosened, cleaning companies should have a clear path to recouping their losses in the long run.

Impact of 'cleanfluencers'

“Instagram has birthed a new generation of cleaning gurus. Mrs Hinch is by far the most popular in the UK, but other “cleanfluencers” include the self-appointed “Queen of Clean” Lynsey Crombie (209,000 followers); Gemma Bray, creator of The Organised Mum Method (204,000 followers) and Nicola Lewis of the home organising service This Girl Can Organise (148,000 followers)”. —Gwendolyn Smith, The Guardian.

Every topic has a social media influencer, and cleaning is no exception. Cleaning influencers, often known as "cleanfluencers," are becoming increasingly popular. The most famous of the lot is an Essex woman named Sophie Hinchliffe, who goes by the handle "Mrs Hinch" on Instagram.

Sophie's home and cleaning account has over four million followers, and her cleaning advice and product recommendations have motivated fans all around the world to take action. Many other home-focused accounts have followed in her footsteps and started posting cleaning-related posts.

Cleaning industry trends 2022


  • The global cleaning services market attained a value of $57.9 billion in 2020. 
  • It is expected to witness further growth in the forecast period of 2022-2027, growing at a CAGR of 6.3%. 
  • The market is projected to reach nearly $83.6 billion by 2026.
  • Compound Annual Growth Rate for Residential Cleaning and Industrial Cleaning is at 4.85% and 4.17% respectively.

Artificial intelligence and automation

  • Cleaning service owners can use a variety of automation systems to help them run their businesses more efficiently. 
  • Cleaning service tools include features such as online booking, work scheduling, and accounting software. 
  • Technology innovation is now advantageous to small businesses as well. 
  • Automation tools can assist your company in lowering expenses, increasing efficiency, and increasing productivity.


  • Service organisations require an online booking function as well as the ability to do tasks quickly on mobile devices.
  • Customers anticipate answers to their questions as soon as possible. If clients want to know the cost of your service, ask a query, or purchase something, they must be able to do so immediately.


  • Sustainability in the cleaning sector entails more than just utilising environmentally friendly products. 
  • It's also all about environmentally friendly activities, such as low-temperature washing to save water.
  • Cleaning businesses should consider how to reduce waste such as paper towels.
  • Minimising the use of the chemicals.

“One thing that is also becoming more important for consumers is minimising the use of chemicals, be it through environmentally safe products or through improved devices that remove dirt while protecting the surface” - Martin Lutz, managing director of the Research and Testing Institute for Facility Management. 

Investing in cleaning business software

  • Customer management, frequency of visits, lead management, qualification and payments are all components of cleaning software that help you run a profitable cleaning business.
  • Cleaning business software that generates more cleaning business service leads should be your first option.

Customers want convenient ways to pay

  • Customers demand more payment options that are readily available, appropriate, quick, and accurate. Many customers choose to pay with a credit card. Your payment procedure should be automated, and it should be simple for customers.

Enhance digital presence for cleaning business marketing

  • Regardless of the circumstances, all firms will be forced to go digital. Your business just cannot be found without you having a digital imprint.
  • Google continues to roll out new ad capabilities that make it easier for your cleaning company to promote its services.
  • Customers will be able to book local services straight from Google's search results.


  • Customers are seeking features that allow them to make appointments online and include a calendar. Chatbox, online payment, booking status, and so on. 
  • The website must be simple to navigate and responsive to all screen sizes, particularly mobile screens. 
  • The client should be able to build their own account panel so that they can check their order history and other information.

David Smith is the owner of Cleaning Services Group

For more information visit https://www.cleaningservicesgroup.co.uk