It is hoped that having one set of rules for the whole EU market will create a springboard for European companies to develop economies of scale and be more competitive in the booming global marketplace for sustainable products. By setting up re-use systems (such as deposit refund schemes), companies can ensure a stable supply of high quality material. In other cases, the EU says the incentive to look for more sustainable solutions can give companies the technological lead over global competitors.
Different measures for different products
After addressing plastic bags in 2015, 72% of Europeans said they have cut down on their use of plastic bags (Eurobarometer). The EU is now turning its attention to the 10 single-use plastic products and fishing gear that together account for 70% of the marine litter in Europe. The new rules will introduce:
- Plastic ban in certain products: Where alternatives are readily available and affordable, single-use plastic products will be banned from the market. The ban will apply to plastic cotton buds, cutlery, plates, straws, drink stirrers and sticks for balloons which will all have to be made exclusively from more sustainable materials instead. Single-use drinks containers made with plastic will only be allowed on the market if their caps and lids remain attached;
- Consumption reduction targets: Member States will have to reduce the use of plastic food containers and drinks cups. They can do so by setting national reduction targets, making alternative products available at the point of sale, or ensuring that single-use plastic products cannot be provided free of charge;
- Obligations for producers: Producers will help cover the costs of waste management and clean-up, as well as awareness raising measures for food containers, packets and wrappers (such as for crisps and sweets), drinks containers and cups, tobacco products with filters (such as cigarette butts), wet wipes, balloons, and lightweight plastic bags. The industry will also be given incentives to develop less polluting alternatives for these products;
- Collection targets: Member States will be obliged to collect 90% of single-use plastic drinks bottles by 2025, for example through deposit refund schemes;
- Labelling Requirements: Certain products will require a clear and standardised labelling which indicates how waste should be disposed, the negative environmental impact of the product, and the presence of plastics in the products. This will apply to sanitary towels, wet wipes and balloons;
- Awareness-raising measures: Member States will be obliged to raise consumers' awareness about the negative impact of littering of single-use plastics and fishing gear as well as about the available re-use systems and waste management options for all these products.