Beach bar gives away free beer for cig butt clean up

The owners of the Tibu-Ron bar, in Castelldefels near Barcelona, are offering free cerveza or soft drinks to anyone who’s willing to collect a jar full of discarded filters from nearby sands. They hope it will stop sunbathers from littering. Bar director Juan Manuel Lema also hopes other local bars will follow in his business’s footsteps.

So far, the initiative has captured the imagination of children – who are being rewarded with fizzy drinks after hours of scouring the shore. But "not many beers have been given away to adults," according to local media.

The "Clean And Care For The Beach" campaign is being promoted across the town. Bar owners say it’s important because one discarded cigarette filter can contaminate three litres of sea water. They also state that the toxicity of cigarettes can take between five and 20 years to disappear naturally.

Source - Yahoo UK news