The Cleaning Show is over with for another two years, and as we go to press, the sixth ISSA/INTERCLEAN Central & Eastern Europe will have taken place in Warsaw International Expo Centre (24-26 April) – see Keith Baker’s article on p10. But there’s not much time to recover before thinking about ISSA/INTERCLEAN in Amsterdam (6-9 May 2014) if you haven’t already!
Shows are a really effective way to launch new products and services. There are awards to be won – a great boost to any company – and it’s an effective way to meet a lot of clients in a short space of time. You can physically demonstrate your product and give a clear understanding of what it actually does and why it’s a must. It’s much easier for someone to grasp the idea of a new product – especially if it’s a real innovation, if you can show them in detail. As they say, seeing is believing.
There are also chance encounters to be had. A buyer might not realise there was a gap in their operations until they come upon your product. This is especially true for global business, where word of mouth hasn’t quite spread that far.
Congratulations to all the Cleaning Show category winners (see the list below right), and especially to Jango the overall winner, (you can have a look at the February/March edition of Cleaning Matters to see our story on the Jangro LMS or read it online www.cleaning-matters.co.uk).
This issue we have two new sections, FM on p49 and Recycling & Waste Management on p35. We’ve introduced them as the cleaning industry overlaps so many other areas and often works in partnership with parallel industries. It’s always good to be aware of more than your own immediate industry; there are solutions to be found in other spheres that can easily transfer or be adapted to cleaning. We hope you enjoy the new sections and that, as usual, all the latest products and services are helpful.