Recognition matters

RECOGNITION MATTERS in every sector, but in the cleaning and hygiene industry it carries particular weight. Ours is an industry built on trust, reliability and often unseen dedication. When standards are met, environments are safe, compliant and welcoming. When they are not, the consequences are immediate and tangible. Because so much of the work takes place behind the scenes, recognising and celebrating excellence is not a luxury – it is essential.

The Cleaning & Hygiene Suppliers Association (CHSA) has long championed standards, integrity and ethical practice. With the launch of its new Awards for Excellence, it has taken that commitment a step further, creating a platform to celebrate the individuals and organisations who embody those values in action.

For CHSA members, the value is both practical and reputational. The shortlists for Manufacturer and Distributor of the Year will be compiled by an independent panel of senior industry executives, with winners selected by a vote among members. This blend of independent scrutiny and peer recognition mirrors the principles underpinning our accreditation schemes. Achievement is not self-declared; it is evidenced and validated.

The inaugural awards will be presented at the CHSA’s annual Gala Ball on 18 June at Voco St John’s in Solihull. Four awards will be made: Distributor of the Year (sponsored by Greyland), Manufacturer of the Year, Rising Star (sponsored by Harrison Wipes) and Outstanding Contribution (sponsored by Evans Vanodine). Each category has been carefully designed to reflect not only commercial success, but values, quality, sustainability and long-term commitment.

For our industry, awards like these perform a vital function: they define what “good” looks like. By setting clear criteria – from maintaining standards and ethical practice to promoting sustainability best practice – we are articulating a benchmark. Excellence is no longer abstract; it is described, assessed and, crucially, celebrated.

Recognition also reinforces a culture of continuous improvement. In a market frequently driven by relentless price pressure, the gap between what a product claims to do and what it delivers can widen if vigilance slips. Publicly rewarding manufacturers and distributors who uphold standards sends a powerful signal that doing the right thing matters. It encourages others to examine their own practices and raise their game, strengthening the sector from within.

The Rising Star and Outstanding Contribution awards focus on individuals, recognising exceptional performance, rapid development, leadership and sustained impact. In doing so, they underline an essential truth: standards are maintained not by systems alone, but by people. Talented, principled professionals translate specifications into practice, mentor colleagues, challenge complacency and drive innovation. Celebrating them helps attract and retain the next generation and demonstrates that commitment and professionalism are noticed.

There is also a broader responsibility at play. An industry that benefits from collective standards and shared credibility must be willing to give something back. Creating opportunities to acknowledge contribution, encourage emerging talent and thank those who have gone above and beyond fosters pride and a sense of belonging. That culture of recognition strengthens resilience and supports collaboration across the supply chain.

Ultimately, celebrating excellence safeguards the future. It demonstrates that integrity, transparency and professionalism are defining characteristics of a credible industry. By recognising those who uphold these principles, we are strengthening the foundations on which trust, performance and true fitness for purpose depend. 

Lorcan Mekitarian is chair of the Cleaning & Hygiene Suppliers Association

For more information, visit ​www.chsa.co.uk

Tel: 0800 243 919