CHSA integrates Green Claims Code

“This move follows the development of our Roadmap to Sustainability. Our members are using the framework offered by the Roadmap to develop their ethical and environmental sustainability strategy.”

• Be truthful and accurate: Businesses must live up to the claims they make about their products, services, brands and activities
• Be clear and unambiguous: The meaning that a consumer is likely to take from a product’s messaging and the credentials of that product should match
• Not omit or hide important information: Claims must not prevent someone from making an informed choice because of the information they leave out
• Only make fair and meaningful comparisons: Any products compared should meet the same needs or be intended for the same purpose
• Consider the full life cycle of the product: When making claims, businesses must consider the total impact of a product or service. Claims can be misleading where they don’t reflect the overall impact or where they focus on one aspect of it but not another
• Be substantiated: Businesses should be able to back up their claims with robust, credible and up to date evidence.

For more information visit www.chsa.co.uk/