The three Rs - reduce, reuse, recycle

Lotus Professional will unveil its new environmental initiative - Green by Design - at Interclean.The initiative builds on the company's current environmental credentials to ensure companywide adherence and innovation in product design and manufacture.

"Sustainability has three dimensions - environmental, social and economic.The Green By Design initiative addresses the environmental dimension with the aim to strike the right balance within the three," says Pierre Pelekhine, EMEA sustainability director for Georgia-Pacific.

The key principles will focus on the ability to Reduce, Reuse and Recycle. Reducing paper consumption is at the core of the environmental commitment, with product design focusing on encouraging people to minimise waste by making it easy to take only the amount of paper required.Over the years, Lotus Professional has launched several dispensing systems which can reduce paper consumption, thanks to single sheet dispensing or adjustable time delay features.

The company is committed to finding new ways to reuse the by-products of the paper making process. In all manufacturing sites more than 90% of the water used in the company's paper-making and pulping processes is continuously reused.And last year 80% of the paper used in Lotus Professional products was made from