Hygiene a priority

Almost 70% of hotel guests said that cleanliness and hygiene was the most important factor when making recommendations to friends and colleagues, according to research completed across Europe by Hotel School The Hague in conjunction with Sealed Air's Diversey business.

The research also showed that most people now make their decisions on where to stay using online rating sites and leave bad online reviews if they encounter poor conditions. The cleanliness and appearance of bedrooms and bathrooms were the most critical areas for guests.

"Bedrooms and bathrooms are critical to guest perceptions and by keeping these areas clean, fresh and hygienic hotels can go some way towards building a loyal customer base, " says Lill Kleven, global hospitality sector marketing lead for Diversey. "With products such as our Room Care range we offer everything housekeepers need."