Cease the grease

22 January 2020

When P&G Professional, the away-from-home division of Procter and Gamble, asked Brits what tickles their taste buds about the fish and chip shop they choose to visit, food quality came out top (82%). However, this was closely followed by an establishment’s hygiene rating, with more than half of those surveyed stating hygiene as being more important than convenience, value, and even customer service.

In addition, two in five would be put off visiting a fish and chip shop by dirty or sticky tables, and more than a quarter said they would be unlikely to return if the table tops and counter surfaces weren’t clean.
P&G Professional has partnered with Krispies- winner of the 2019 SeaFish National Fish and Chip Shop of the Year award. Together, they are on a mission to educate fish and chip shop owners on the importance of hygiene and cleanliness. 

Armed with P&G Professional research that unveiled three key factors affecting business results, Krispies owners, Tim and Kelly Barnes, visited three London shops to evaluate their winning attributes, and offer practical advice.

The poll unveiled three key findings:

  1. Almost 60% of customers agree the most important area of hygiene in the shop is the kitchen
  2. One in three would post a bad hygiene review online
  3. Almost 41% would avoid a fish and chip shop with a hygiene rating below 4.

Almost half of those surveyed consider fish and chips to be a British Institution, but more than 80% of customers polled agreed that cleanliness is an important factor when choosing whether to return.
Greg Elmore, UK & Ireland country sales manager at P&G Professional, said: “It’s clear that in order for this national industry to continue to thrive, fish and chip shop owners must maintain the highest standards of hygiene and cleanliness.

“Our research found that while fish and chips is perceived as the most quintessentially British dish, one in five would post a bad hygiene rating online. Given its impact on the bottom line, cleaning should be a key business strategy for chip shop owners. P&G Professional is committed to educating restaurants on achieving a spotless clean, and help restaurants cease the grease!”
Kelly Barnes, co-founder of Krispies, added: “The process which creates our crispy and golden, battered national treasures also develops grease, and other elements our customers wouldn’t want to experience.
“Keeping Krispies grease free is important to maintain a high standard of hygiene and uphold our reputation for delicious food in a clean environment. We have switched to cleaning products from P&G Professional, which are safe to use, trusted brands we use at home, yet formulated for our professional environment. Tools like these help our team at Krispies complete cleaning tasks impeccably, first time, every time.”