Vacuum cleaner earns its stripes at arts festival

SEBO cleaning power was called upon to prepare a unique live installation by New York based artist and choreographer Maria Hassabi.

The SEBO professional BS 36 vacuum cleaner created stunning stripes on the 40-square metre shocking pink carpet that was an integral part of Maria’s dance performance. 

The event took place at London’s newest cultural hub, The Store X on the Strand. Making her debut in the UK, Hassabi’s breakthrough live installation of movement was part of the popular Block Universe Festival that happens annually in the capital. 

Block Universe production manager Xica Aires said: “We wanted to create neat lines and a flawless finish to bring Maria’s live installation to life. She was already familiar with SEBO’s legendary performance, which is why she specifically asked for the machine.”

Susie Cunningham, director of SEBO UK, said: “We were delighted that Maria specifically asked for one of our machines. It was an exciting project for SEBO to be involved in.”