Promotional merchandising

Lyreco’s latest launch gives customers the ability to personalise more than 1,200 Lyreco products with individual company logos and branding.

The new merchandising solution called Giveaways operates as part of the Lyreco online web shop at www.lyreco.com. Once customers log in to their account they can upload a logo and see instantly how their personalised merchandise will look before receiving a same-day quote.

With 14 different product categories and a search facility, Giveaways is ideal for personalised items for exhibitions, gifts, incentives and promotional campaigns.  Lyreco’s enhanced offering will allow it to offer a market leading experience in the promotional marketplace.

Alongside its traditional account management service, Lyreco now has a team of merchandising experts supporting its UK wide sales team to join them at customer meetings ensuring a best in class service.

Peter Hradisky, Managing Director of Lyreco in the UK and Ireland, said: “Our new Giveaways offering will enable Lyreco to deliver an effective high level of service on premium gift ideas to more 100,000 UK based companies.

“It is a service that sits intuitively alongside our existing business and will fulfil another step on our way to becoming a catch all solution for all workplace supplies. This is a massive opportunity for Lyreco with huge potential for growth for the future.”