Promoting elite cleaning performance

P&G Professional has been appointed as trusted cleaning provider for the London 2012 Olympic and Paralympic Games during which time the company's portfolio of cleaning solutions, which include Flash, Fairy, Ariel and Lenor, will be put to the test over 30 days by the LOCOG Cleaning, Catering and Waste team

Over the past year, P&G Professional has run a range of initiatives to drive excitement amongst independent hospitality operators about the imminent London 2012 Olympic and Paralympic Games. This included organising in-store preparedness pods that provided practical cleaning advice for independent businesses, through to running a range of exciting instore promotions to give away London 2012 Olympic Games merchandise.

As Pim Groeningen, Olympic Games sales & supply manager, P&G Professional comments: "It is a great honour to have been selected as the trusted cleaning provider for the London 2012 Olympic and Paralympic Games. High performance is the hallmark of every Olympic and Paralympic Games and this is as true for cleanliness standards as for performances in the venues. This appointment gives us the opportunity to showcase our cleaning solutions and how they can help independent hospitality operators deliver a great first impression in their own businesses. We're 100 percent committed to doing what we can to help ensure Britain remains fresh and clean throughout London 2012." Setting new standards According to LOCOG, the organisers of London 2012, this summer's event aims to set new standards for UK hospitality, catering and events, demonstrating the country's excellence in cleanliness standards. With a cleaning team of approximately 9,000 people, the London 2012 Games has the manpower it needs to ensure Britain is able to put its best foot forward.

LOCOG head of catering, cleaning and waste, Jan Matthews comments: "The cleaning products that we use need to get the job done first time. P&G Professional's high performing cleaning products deliver the results my team need to make sure everyone has a positive Games experience."