Success for charity golf day

Nilfisk has demonstrated its 'closer to market' strategy with a corporate golf day at the Forest of Arden golf and country club in Coventry.

Proceeds from the day went to St.Nicholas Hospice Care, a charity dedicated to caring for the terminally ill and their families in the Eastern region.

Ten teams of golfers competed for a range of titles on an 18 hole course.Customers attending came from all sectors; cleaning contractors, industrial, municipal and distribution.

General manager, Stewart Dennett, commented:"Our closer to market strategy is very important to us. In order for us to adapt our products and services we need to be closer to key customers, to understand their issues and their market place.

This event is the first of many intended to allow us to do just that.The mix of customers enjoying the day was perfect."