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New branding for washroom goods
December 1st 2004

A new branding by SCA Tissue is designed to make its Tork washroom products easier to buy and also to sell.

From 1st January all products will be split into three sub-brands:Tork Universal;Tork Advanced; and Tork Premium.The ‘good, better, best’ labelling approach more clearly signals to customers the differences between each product.

In addition, all products now have a clear description explaining exactly what they are:Tork Premium hand towel roll;Tork Advanced toilet paper roll and so on.

White packaging will be used for Premium products and brown cartons for Advanced and Universal.

Article reference numbers remain unchanged.

Brian Parkinson, Europe region marketing director, comments By unifying our product names under the Tork brand across the globe we are taking the next step towards becoming the world’s leading manufacturer of away-from-home tissue products.

More articles from SCA Hygiene Products UK Ltd: