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Wipes firm broadens UK footprint
October 1st 2007

With a new dedicated national sales office,European wipe manufacturer Ecoline is ramping up its UK activity. It now seeks further UK distribution partners

Specialising in the manufacture of nonwoven wipes for the professional user, Ecoline has particular strengths in industrial, janitorial, print, automotive and food service markets. It produces wipes in perforated rolls, folded sheets, flat sheet and interfolded sheets for a wide range of distributors and brand marketers.All wipe products are designed either to solve a specific wiping problem or to offer better value alternatives to leading brands while retaining equal or better quality Products are marketed under the wipe-away brand,which the company says reinforces the quality and value-for-money image that Ecoline stands for.Additionally, a large proportion of the company's business is in private label and own brand manufacturing.

Many of the products Ecoline manufactures are already becoming well known in the UK, such as the Hightextra range of Cellulose/Polyester spunlace wipes which are available in smooth or creped texture and are heavy duty, durable wipes for a wide range of demanding industries and applications such as press cleaning, engineering and industrial wiping and automotive panel wiping.

The company significantly expanded manufacturing ten years ago and now ships to over 200 distributor partners throughout Europe, Scandinavia and the Middle East. By investing heavily in converting and packaging lines, Ecoline claims it now has one of the most technically advanced and efficient plants in Europe for the manufacture of nonwoven wipes.

The firm now seeks to continue its European success in the UK."Our expertise, quality and range of products make us an attractive partner for distributors looking to increase sales of nonwoven wipes" says Robert Cooper, business manager for the UK."The wipes market is following the tissue market and is becoming more commoditised with manufacturers and converters increasingly imitating each other and offering little innovation or distinct product benefits over their competitors.We like to think that we bring value with our brand and a unique product range based on many different converting methods, service and flexibility." Ecoline currently serves the UK business from a large,modern warehouse and production facility in Belgium which is only 80 minutes from the Channel. All standard products are available from stock for quick delivery into the UK, and the firm claims delivery times are often significantly quicker than UK companies who make to order.

To complement the range of nonwoven wipes, Ecoline also manufactures a range of hygienic tissue products and distributes spill control products.

The company is now actively looking for new distributors.

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