Attack the source
August 1st 2005

Fresh Industries will be on hand at the World Toilet Summit this September (stand number 63/64) to showcase the new editions to its Urine-Off range, recommended by the British Toilet Association.

Passers-by will be invited to see and smell the results of the new Urine-Off miniature hand-held spray and Tank Fresh Urine-Off, which permanently eradicates urine smells and stains.

The reason for Urine-Off’s popularity is simple. Whilst the majority of detergents typically remove urea (the sticky substance in urine) and urochrome (which makes urine yellow), they only temporarily mask the smell, and fail to remove the uric acid crystals firmly bonded to the surface of the stained areas.

Every time water, humidity or more urine reactivates the remaining crystals, the odour returns. Unlike simple masking deodorisers, Urine-Off’s revolutionary bio-enzymatic formula tackles the source of the problem. It literally eats the crystals as well as removing the urea and urochrome, permanently eliminating all unpleasant smells without harming floor covering, fabric or other porous or non-porous surfaces.

It’s suited for use in and around toilet facilities, especially in schools, hospitals and nursing homes where urine spillages occur on a regular basis.

The new Urine-Off spray is a handy pocket-sized on the spot solution for caretakers and cleaners.

Commenting on the success of Urine-Off, a senior spokesperson from Westminster City Council said: “Urine-Off eradicated the cause, leaving streets and doorways odour free and clean. We have rolled out the use of Urine-Off across the whole of the Westminster area and it has now become a permanent stock item.”

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