That's the eco-friendly price
June 1st 2007 Supermarket retailer ASDA has appointed recycled tissue company, Kruger Tissue, to
service all of its 336 stores across the UK
The Manchester based
company is supporting
ASDA's policy to reduce
waste and encourage respect for
the environment.The supermarket
believes that Kruger's 100%
recycled tissue offers significant
waste saving and cost in use
benefit.The contract was won after
a successful trial in Chorley,
managed by Kruger's national
account manager, Lee Jurgens.
"We want to help our customers
live more sustainable lifestyles,"
explains Chris Woodcock, ASDA's
consumables buyer,"That's why it's
important that our tissues are
made from 100% recycled material
as well as being dispensed through
a system that helps reduce the
overall volume used.Kruger Tissue
was able to demonstrate they
could meet both of these
requirements - a major factor when
awarding them the business."
"Balancing the need between
cost in use, functionality and the
need to be environmentally aware
was quite a challenge,"continues
Lee Jurgens.
"However the partnership
approach we adopt when working
with large accounts such as ASDA
means we are able to answer all
their needs and provide the right
solution". ASDA has moved from
using traditional bulk pack tissue to
the more environmentally friendly
and cost effective Twin Jumbo,
dispensed using Da Vinci Hygiene
Systems, as well as Centrefeeds and
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