All things to all washrooms
April 1st 2007 Three years in the making,Metsä Tissue says it new 25 strong Katrin dispenser range is all things to all men – from sports stadia to single seaters.Brendan Coyne reports Metsä Tissue says its new Katrin range caters for every washroom – from sports stadia to single cubicle.Three years in the making, Juhana Kalpio, managing director,Metsa UK, says the 25-strong range is the result of extensive market research."I would compare it to a clinical study," he said of the 3,000 people questioned cross Europe about their washroom habits and needs. The information gleaned led the development of the range. Designed for longevity, ease of use and simplicity, the products' neutral colour should complement any washroom. Likewise, with large units for high traffic washrooms, down to small occasional use units, the company, naturally, says customers don't need to look elsewhere. For example: a football stadium has high frequency, peak-usage demand for standard products; a good restaurant should stock better paper, premium foam handwash and disinfectant foam; towels in hospital washroom should be soft on the hands of nurses using them constantly. The company has developed a simple chart system to help explain any given washroom requirement. Metsä says the range, which has six new patents, makes life easier not just for the user but also for maintenance personnel: windows make it obvious to see when paper needs refilling, ABS plastic designed cases with smooth edges and internal hinges mean cleaning is easier with fewer dirt traps while a multi-holed backplate enables swift installation. Distributors have also been catered for with enhanced packaging and sales and marketing support. A new userfriendly website – www.katrin.com – has already generated orders without customers seeing the products physically, according to director of brand marketing,Markus Reivala. See for yourself – visit the new website, call the number below or use the free Cleaning Matters reader enquiry service at:www.cleaningmatters.com More articles from Metsa Tissue Ltd: | 
