Driving home the green message
October 1st 2010 Green Planet Solutions, a leading supplier of environmentally friendly cleaning and hygiene products, is pleased to announce that its official launch event was a great success. The event, which took place on the 17th September at Oulton Hall in Leeds, followed the CHSA Pro Am Golf Tournament which was sponsored by Green Planet Solutions.
The launch was designed to introduce industry professionals to the company’s new brand image and improved sustainable product formulations. It also gave the Green Planet Solutions team an opportunity to gain valuable feedback about the brand’s recent transformation.
On the day, samples of several products were given away and visitors were able to view the full Green Planet Solutions range, which includes commercial cleaning products, hand dryers, natural mineral water and soon-to-be-launched 100% recycled toilet tissue.
Shaun Chatterton, chief executive of Green Planet Solutions was delighted with the response the brand’s new image generated on the day, as he explains:
“We have been working hard over the past few months to get the range ready for re-launch so it was great to find out what people thought of the new look. The general consensus was that it was different to anything else on the market and presented a refreshing change to the conventional image of ‘green’ products. People love that the brand is ‘fun’, yet conveys a serious message about caring for the environment without having to spend extra money.
“We sent everybody away with samples of the Green Planet Solutions washing up liquid and washroom cleaner so they could try them out at home. We have received encouraging feedback about the products too – which have been reformulated to deliver even more on sustainability, cost effectiveness and performance.
“Whilst Green Planet Solutions has a fresh new identity, we are keen to stress that our message always has and always will remain the same. We simply want to make a difference by helping businesses be more eco friendly and reduce their carbon footprint by supplying new innovations and credible sustainable solutions. We also want to offer budding inventors with bright green ideas a vehicle to market their products.”
The eco aware Green Planet Solutions range features an extensive mix of cleaning chemicals, water products and industrial solutions. These include concentrated cleaners that can be used throughout all areas of a business, hand wash, hand dryers, toilet tissue and natural mineral water.
The products are supplied in minimal, recyclable packaging and are free from substances that may cause cancer, infertility or heritable genetic damage. They have a reduced impact upon aquatic life and perform as effectively as conventional products.
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