SCA acquires Procter & Gamble's European tissue business March 30th 2007 The acquisition will give SCA access to additional established high quality brands. SCA will acquire the Tempo brand, the market leader in paper handkerchiefs in Western Europe and Hong Kong.
In addition, SCA will obtain an exclusive licence in Europe to use the well known Bounty and Charmin brands for kitchen rolls and toilet tissue respectively. With this acquisition, SCA will increase its branded portfolio, providing the platform for consumer driven awareness. SCA plans to invest significantly in the company’s brands in terms of innovation and marketing over the next few years.
The acquisition, which is structured as an asset deal, is subject to approval from the relevant authorities.
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