Wetrok on a roll with new e-shop and staff
January 29th 2007

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In tandem with its virtual expansion, Wetrok has bolstered its physical presence with the appointment of a new UK sales manager, Geoff Thomas. Geoff has a wealth of industry experience, including seven years at Tontarelli, where he managed to increase turnover from £1.5m to over £16m.

When asked about his new roll Geoff said: “It’s been a reasonably good year for Wetrok and whilst the industry is without doubt becoming a lot more competitive, we have had some massive wins in respect of new customers, which is always good news. This also proves to me that Wetrok’s proposition of high quality products at a relevant cost works. I think over the last couple of years customers have tried cheaper alternatives which don’t last as long and has resulted in us welcoming back our old customers.

“My job in 2007 is to build on our continuing success, as well as the ongoing development of our full cleaning solutions system. We are currently talking to some key industry sectors in order to prove how the system works.

“We can also expect to see new upgrades on our existing range as we continue to develop our product portfolio and improve our overall market share.”

Wetrok has also just secured the services of Mike Wingrove and Phil Brown. Mike, who has over 16 years experience within the industry, will look after the South East region and brings with him a wealth of knowledge and experience to the company. Phil, who also has a similar amount of experience, specifically within the health sector, will help drive the company into new business sectors.

For further information, visit wetrok’s website or just  click here.

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