Advancing the Master plan
December 18th 2006 Gotts says Hydramaster's commitment to research and development was what originally attracted him to the business. "Their engineers were aeorspace and automotive derived - craftsmen who were passionate about applying their expertise into carpet cleaning machines. They were spending money on the future rather than rushing products out of the door."
A decade on, the new facility gives the UK team a more comfortable working environment – and better reflects the company's ambitions. "When you buy a truckmount it's a relationship that lasts many years. The new plant reflects that: it gives a much better corporate identity, reinforcing the fact we're here to stay."
Equally impressive is the company's new engineering arm – Lasermaster – a production facility equipped with precision laser profiling equipment, enabling specialist besoke work.
The company now has a large training and demonstration facility too, with IICRC courses either side of The Cleaning Show, and again in August, which marks the annual HydraMaster open day.
More of a long weekend than a day, the event follows the success of this year’s official opening celebration. Gotts says he wants to continue giving something back to customers. “The idea is to combine hospitality – food, drink, bands, games, live entertainment and organised outings – with networking and training. Everything from stain removal seminars and training to marketing and customer retention courses,” he explains.
Gotts admits Cornwall is a long way to come for some customers, so HydraMaster UK has opened an Oxford service centre, carrying out repair and warranty work, and aims for additional facilities in Manchester and Scotland soon.
Partially necessitating increased geographical coverage, Gotts says the company’s three year warranty – offered independently of the US manufacturer – has encouraged customers to service machines at regular intervals and thereby increase working machine life. “We launched the warranty at the last Cleaning Show and the response has been superb. We are the only people in the country to offer a three year warranty on any truckmount. But it’s because we know the machines inside out. And customers appreciate that.”
With everything else now in place, the company is focussing equally strongly on its chemical business: As part of the expansion, HydraMaster now has a storage facility that holds much larger stocks of its exclusive range of chemicals. Gotts claims they have “no equal when it comes to performance or value for money’’. To back up such a bold claim, the company offers a full refund on the purchase price if the products don’t do what they say they will more economically than anything else on the market. “Who can argue with a deal like that?” asks Gotts.
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