Wetrok in search for oldest scrubber drier
February 1st 2004

Wetrok has launched a 12-month campaign to find the UKs Oldest Wetrok Scrubber drier. They have briefed their 50 + direct sales and service team to be on the look out for the oldest working Wetrok, they also require the cleaning industry to keep their eyes peeled, should the person who finds the oldest working Wetrok not be the machines owner they will receive a 500 cash reward at the end of the 12 month search in addition the owner of the oldest Wetrok will receive a new replacement Scrubber drier for FREE. If you should find or own the fore mentioned please contact Wetrok on 01925 711222. The oldest Wetroks found will need to be photographed quoting machine reference number. Photographs will be put onto their website (wetrok.uk.com), in a hall of fame league table with reference to its age and a industry sector as well as a tongue in cheek explanation of the scrubber driers personality!

This Campaign is part of a new 12 month advertising programme, named Should buy a Wetrok, which also launches this month to increase overall product awareness, reinforce the direct sales and servicing message and reflect Wetroks strong market positioning.

Colin Wright, sales director said; Other than service, one of the main areas is the longevity and life cycle of our machines. We have noticed recently that there are a lot of Wetrok Scrubber Driers working and performing to their original cleaning standard that are over 10 years old, hence the idea behind the search for the Oldest Wetrok scrubber drier.

The search for the oldest

Wetrok commences 1st March

2004 and will run for 12 months. The 500 cash and new Scrubber Drier will be presented at the cleaning show in March 2005, where the oldest Wetrok will also be exhibited.

For further information contact Lee Herbert on 07961 947 503

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