Aquafactors Direct Limited, Newsnight revisted

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Newsnight revisted
October 1st 2005

A response to BBC Newsnight programme by Alan Matthews, Marketing Director, Tucker Pole Systems UK.

I think Andrew Lee's performance on the BBC Newsnight programme was exceedingly unfortunate. I cannot deny that we at Tucker Pole Systems UK were initially very upset by his comments and in many ways he handled it badly. However, the media are known to 'get a story', in any way they can, and Andrew is not the first to find himself cornered by an aggressive interviewer and then have what he said cleverly edited before broadcasting.

Andrew's subsequent press release from the NFMW&GC association said it all. I believe it was a brave response to his critics and one that was both honest and open. It is understandable that Andrew should support the large number of small, independent window cleaners that make up the bulk of the association membership. There is huge concern, from this quarter, that waterfed poles are a bridge too far from both a technical as well as financial viewpoint - a situation that that could not be further from the truth.

We believe the NFMW&GC have not embraced poles quickly enough. They are therefore sadly maligned when results can be spectacular even with "bird s.....". We are led to believe that things are about to change and we look forward to working with the NFMW&GC to paint a more realistic picture where poles and traditional methods can work successfully side by side.

More articles from Aquafactors Direct Limited:

What's your pole position? (1st June 2009)

Dissecting the water fed pole market from this year's Cleaning Show,Alan Matthews of Aquafactors discusses growth issues, and the need for correct customer information

From Window cleaning

Poles apart in performance (1st February 2009)

Individual water fed poles may be constructed of the same materials, but Aquafactors says performance depends on the quality of that material.The company says choosing between aluminium or carbon fibre should be decided by

From Window cleaning

Carbon fibre and aluminium pole have the right head for heights (30th October 2008)

Aquafactors says it is delighted by the success of its ‘Aspire’ carbon fibre pole. Introduced at WINDEX, in March, the new pole has a specially resilient carbon fibre mix which gives it considerable strength. It also bends less at height.

From Newsletters

Deionised resin reliability (1st June 2008)

Newcomers or small window cleaning operatives can save and store more water using DI resins, says Acquafactors. For businesses using reverse osmosis systems, softeners are imperative for long life while DI resins add the pu

From Window cleaning

Aquafactors' legionella beater (1st April 2008)

Aquafactors has always considered legionella contamination to be highly unlikely to occur in its water-fed pole and mobile cold water systems.However, the subject has ben highlighted by firms promoting hot water system

From Window cleaning

Tooled up for turbo assembly (1st February 2008)

Aquafactors Direct (formally Tucker Pole Systems) has tooled up for a totally new brush head assembly.The result is a swift fit for faster pole work

From Window cleaning

Hot water too aggressive? (1st October 2007)

Deionised water is gently aggressive and cleans glass effectively by removing dirt and breaking down surface tension – but in some case water alone is not enough.While some in the industry favour heating pure water,Aqu

From Window cleaning

50 years of Tucker Pole (29th June 2007)

Tucker Manufacturing's water-fed pole system turns 50 this year. To mark the occasion, the US-firm has launched a blog. See for yourself: just click here.

From Newsletters

Aqua all areas (26th February 2007)

Two new mobile water carrying systems have been introduced, for water fed pole users, by Aquafactors Tucker Pole...

From Newsletters

Water for water-feds everywhere (1st February 2007)

Aquafactors Tucker Pole is showing its latest improved water access products on Stand L30 at The Cleaning Show

From Window cleaning

'Join UKWTA' pole makers urged (1st June 2006)

The Aqua-Nouveau / Aquafactors Group, the organisation behind Tucker Pole Systems UK is a founder member of a new trade association dedicated to domestic and commercial water treatment.

From Window cleaning

Tucker Pole seeks Euro partners (1st April 2006)

Although originally developed in the States, waterfed pole technology has, in recent years, evolved more in the UK than anywhere else in the world. In some ways the market place is very different to America, which is why Tucker Pole Manufacturing Inc

From Window cleaning

One twist for all: Tucker clamps down on section slippage (1st March 2006)

With a newly patentend 'one twist' clamp system now on the market, Tucker Pole says it has swiftened and simplified pole extension - and solved the problem of slippage due to wear and tear Tucker Pole has made a major change to the way its telescopic

From Window cleaning

Chemical cleaners improve cleaning with waterfed poles (1st July 2005)

Specialised chemical cleaners can aid the cleaning of windows with or without waterfed poles. They can also be used on fabrics, both vinyl and woven. Tucker Pole explains some of the benefitsM The importance of using pure water with water fed poles h

From Window cleaning

Tucker Pole moves into the janitorial business with chemical cleaners (1st February 2005)

Tucker Pole systems UK parent company, Aquafactors Direct, is entering the janitorial business through a new division, Aquafactors Janitorial Supplies (AJS), with a range of cleaning chemicals. These are specifically aimed to be used along side the c

From Window cleaning

Cleaning a glass wall (1st October 2004)

Cleaning a ‘work of art’can be difficult.When its value is ‘priceless’, and it’s big,very big,a whole set of new parameters comes into play.

From Window cleaning

Are the mobile tanks fitted in vehicles for high-level pole window cleaning safe? (1st August 2004)

The simple answer is yes! Yet having read so much about crash tests and the corporate manslaughter bill, from one company, you would think it was a major problem in our industry. Tucker Pole Systems UK viewpoint is that it is not. However, like any i

From Window cleaning

Window cleaning vs science (1st August 2004)

Stephanie and her husband, Lee-Stuart Evans, had a good story to tell. Both were highly trained biologists, Lee with a degree in molecular biology and Stephanie with a PhD in microbiology. Yet they could only command a joint salary of 18 000 a year

From Window cleaning

Half the time (1st April 2004)

This case study looks at the diverse ways in which the Tucker high level water fed pole cleaning system can be used. We must thank Perry Hearne of PKM Cleaning, of Shepperton, for giving us the opportunity of following him through the various ways he

From Work at height

Water fed poles are becoming the tool of choice in window cleaning (1st February 2004)

There have been two revolutions in the window cleaning industry. The chamois gave way to the squeegee, in the 1960s, and now the squeegee is giving way to the water fed pole. The move to using poles is gathering pace rapidly with Tucker UK sales doub

From Window cleaning