Sustainability initiative to foster greener cleaning
October 1st 2007 Procter & Gamble has
joined sustainability
experts – the
Energy Saving
Trust,Waterwise,
Waste Watch and
Global Cool – to
form Future
Friendly,a
partnership created to
promote energy and water
efficient products and reduce
waste.
P&G Professional products will
feature the Future Friendly logo
on packaging."The Future
Friendly initiative will help
contractors and
operatives make the
right product choices
to put in place simple
everyday changes that
will contribute to
making their businesses
more sustainable,"says P&G
Professional Country Director,Mat
Baker. He added that his own
firm's products, such as Ariel
Hygiene Expert laundry products,
kill germs including MRSA at 40°C,
saving energy over traditional
high temperature methods.
According to Baker, the Future
Friendly launch report predicts
that 'green'behaviour will become
'the norm'within the next 20
years, and businesses have to be
in tune with this change of
lifestyle. "Therefore the restaurant
or hotel that can display strong
'green'credentials will have the
upper hand over competitors
who can not,"says Baker. More articles from P & G Professional: | 
