No more sticky situations
December 1st 2009 Initial installs GumTargets from Meteora for a fun way to reduce chewing gum litter
In September 2009 Initial Cleaning Services
launched the GumTarget Initiative at the Aviva
Building,Norwich to combat littered chewing
gum.Chewing gum is a difficult and expensive
form of litter to remove. It adheres firmly to any
surface and does not biodegrade.Once an area
has been cleared of chewing gum, it is not long
before the problem returns.Many people do not
recognise chewing gum as litter, and the
GumTarget Initiative aims to raise awareness of
this problem.
The GumTarget Initiative reduces chewing
gum litter by encouraging chewers to dispose of
their gum responsibly.The GumTarget is a
specialist disposal device that fixes to posts,walls
and railings.The front of the GumTarget is
covered with a printed, removable GumSheet on
which the chewer deposits used gum.These
GumSheets carry a campaign of messages that
change regularly to maintain interest and
motivate the user to dispose responsibly.Unlike
a bin that offers no real incentive,the GumTarget
provides topical, fun and involving ways to dispose of your used gum.
"We are extremely pleased to be working with Initial and Aviva, as
we are all committed to providing a cleaner
environment to live and work in,"says Ian
Kenyon,Meteora (the company behind the
GumTargets)."The key to preventing chewing
gum litter is raising awareness of the problem."
"Initial Cleaning Services in partnership with
Aviva's Waste policies have recently launched
GumTargets as a way of combating littered
chewing gum in their call centre
environments,"says Mike Davis,Aviva's waste &
environmental manager."The trial is
progressing well,and we would be happy to
roll this out to other locations in due course."
Meteora was established to tackle the issue
of chewing gum litter.Rather than look at
another way that chewing gum litter can be
cleaned or removed,Meteora set about
creating an alternative to dropping chewing
gum,thereby reducing the problem at source. It
created the GumTarget system to provides a
fun and easily accessible place to dispose of
used chewing gum.Meteora now works with a
number of local authorities, schools
and colleges. More articles from Meteora Limited: | 
