Floor players collaborate
October 1st 2007 The de la Pena Group, renowned for its Freddy oil coolant recycling filtration machines,
has been awarded exclusive UK distributor partnerships with Wetrok and Hascon
The deal complements its existing portfolio of Eureka sweepers,
Comac scrubber dryers and an extensive range of industrial dry
vacuums designed for the UK's demanding manufacturing and
commercial markets.
Group managing director, Leigh Mason, believes that strategic
partnerships are the logical route for UK companies to increase their
market share, but warns against the dangers of choosing unwisely.
"We already lead the market for oil coolant recycling and filtration
machines and tramp oil separators. Some of the original Freddy
machines that were manufactured over twenty five years ago are still
working today.That says something about Freddy's design, build
quality and longevity. We needed to find partners working in our
core market areas with similar quality products.
Our clients rely on our expertise in a
marketplace that is incredibly demanding
and fickle. To offer substandard brands
would damage our reputation. We need to
ensure that we link the de la Pena name only
to the very best partners. Wetrok and Hascon
are market leaders in their own right, so a link
with the market-leading Freddy brand is a
logical business move for all concerned."
The Wetrok portfolio will
extend Freddy's growth into the
industrial/commercial cleaning
markets, while Hascon allows
Freddy to complement its
industrial vacuum range by
offering dust and fume extraction
on a larger scale.After bolstering
the service team, Freddy now has
a dedicated design and
installation department that will
offer bespoke solutions for fixed
vacuum systems and dust and
fume applications.
Manufacturing will continue at
the Freddy site in Worcestershire,
with Wetrok continuing to operate out of its Warrington offices. To
assist in facilitating existing Wetrok business and expand into new
business areas, Freddy has increased the sales team and installed Paul
Maguire, who has over twenty years' industry experience, as national
accounts manager.Use the reader
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